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Modern Club Kids

Project Type

Photography, styling, casting, creative direction

Date

April 2023

Within the fashion industry we talk about the lack of clear-cut styles and aesthetics which can be labelled as subcultures. With the over saturation of media, more specifically social media. Gen Z don’t belong to a subculture they value individuality. This is what KG wants to express through this editorial, showcasing neo-club kids.

Hair, Makeup and assisted by Lucy Amos
Models Abi Constable and Rachel Pooley
Creative direction and styling Grace Clayton

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