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Modern Club Kids
Project Type
Photography, styling, casting, creative direction
Date
April 2023
Within the fashion industry we talk about the lack of clear-cut styles and aesthetics which can be labelled as subcultures. With the over saturation of media, more specifically social media. Gen Z don’t belong to a subculture they value individuality. This is what KG wants to express through this editorial, showcasing neo-club kids.
Hair, Makeup and assisted by Lucy Amos
Models Abi Constable and Rachel Pooley
Creative direction and styling Grace Clayton




















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